Strategically using ICTs to amplify voices of silenced groups

Tuesday, March 31, 2009

Creative Communication -


The Creative Centre for Communication and Development (CCCD) has embarked on a programme to advance the communication rights of orphans and vulnerable children through building their communication capacities and advocacy skills.
The creative communication programme developed by CCCD is aimed at systematically addressing the therapeutic and psychosocial needs of orphans and vulnerable children living in the suburbs of Queens Park East in Bulawayo, Zimbabwe.
The programme is aimed at providing information to parents, guardians, community leaders and other Non-governmental Organisations working with children about their psychosocial needs, fears, hopes and aspirations.
CCCD will use participatory learning action tools in a creative and fun away for children to write and preserve their life stories and those of their loved ones. The project will target 20 orphans and vulnerable children aged between five years and 10 years. Visual art, music, poetry and story telling will be used as tools for self expression and will be contained in individual Creative Memory Books.
This project is aimed at building children’s capacities and abilities in the strategic and creative use of communication to express their needs, to make their voices heard, to manage their own communication and to participate fully in their own development.
The targeted children will develop Creative Memory Books that also contain family trees, contact information of relatives, personal profiles and photographs of parents, relative and friends.
Children will also draw pictures about their fears, hopes, expectations, likes and dislikes. Separate pages of the creative Memory Books are to be filled out by either the children’s parents, or if they are absent, by relatives or the children themselves.
The project was developed to empower vulnerable and marginalised children with communication skills necessary to advance their communication rights in order to change their lives. Information from the books will be used to get identity documents for children. The books also contain summarised wills to information the child about critical issues that are contained in the actual will.
CCCD is a charitable non-governmental organisation advancing communication rights of marginalised and vulnerable people through building their communication capacities and advocacy skills in a creative way to systematically address human rights and all other fundamental freedoms.
CCCD was formed in 2008 by a team of qualified communication and media practitioners who have experience in working with marginalised and vulnerable groups.
The organisation operates at grassroots level and focuses on building local capacities and abilities of marginalised and vulnerable people in the strategic and creative use of communication to express their needs, to make their voices heard, to manage their own communication, and to participate fully in their own development through implementing participatory communication approaches to change public values and beliefs that are essential for long-term social change.
CCCD programmes are people-centred, premised on communication and meet the needs of the people at grassroots level.

Our Objectives

  • To advance the communication rights of vulnerable and marginalised people through information, education, training and consultancy support to bring about positive sustainable social change.
  • To raise awareness of communication rights of vulnerable and marginalised people by creatively using communication to change public values and beliefs that are essential for long-term social change.
  • To build the capacity and skills of vulnerable and marginalised people to have their ideas expressed, heard, listened to, considered and responded to, through skills training workshops, networking and advocacy.
  • To amplify the voices of vulnerable and marginalised people through the creative and strategic use of Information and Communication Technologies (ICTs) to enable marginalised and vulnerable people to advocate for change in national policies and legislation.

About us

Name of Organisation
Creative Centre for Communication and Development (CCCD)

Contact details
Physical Address: No.1 Investon Road, Queens Park West, Bulawayo, Zimbabwe: Postal Address: P. O. Box 2584, Bulawayo, Zimbabwe: Telephone: +263 772 692 631: Email Address:
cccddirector@yahoo.com , Skype: cccd_zimbabwe
Vision
A society where individuals are able to freely express, create and disseminate information that advances all human rights and fundamental freedoms.

Mission
To build local capacities and abilities of marginalised and vulnerable groups in the strategic and creative use of communication to express their needs, to make their voices heard, to manage their own communication, and to participate fully in their own development through implementing participatory communication approaches to change public values and beliefs that are essential for long-term social change.

Values
Our values support our vision and shape our culture. These are:

Teamwork: Providing support to one another, working co-operatively, respecting one another’s views, and making our work environment fun and enjoyable.
  • We work with one another with enthusiasm and appreciation.
  • We work with one another without manipulation.
  • Everyone has strengths which we value and will use whenever possible.
  • We help others to achieve their deadlines without having to be asked
Excellence: Always doing what we say we will and striving for excellence and quality in everything we do.
  • Quality will always delight the client and partners whilst staying within budget limitations.
  • If we give our word we keep it unless agreed otherwise by all parties
Commitment: Working with urgency and commitment to be successful from individual and organisational perspectives.
  • Timeframes are always met unless urgent circumstances mean we have to renegotiate new timeframes with all parties involved.
  • Clients’ needs agreed within budgets are met regardless of personal wants.
Professionalism: At all times we act with integrity, providing quality service, being reliable and responsible.
  • We do not upset one another intentionally, always endeavouring to present negative feedback constructively.
  • We take pride and ownership in all that we do and say.
  • We never talk about people behind their backs
Personal development: We value learning, feedback, coaching and mentoring.
  • Coaching and mentoring are commonplace here; we all coach and mentor one another.
  • All opportunities for our own learning are pursued.
  • Whenever we undertake a project it is our responsibility to express our training needs and gather the required skills.
  • We each take responsibility to gain the required development to meet our clients’ and partners’ needs.
  • We each take responsibility to gain the required development to be learning consultants.
Organisational Background/profile
The Creative Centre for Communication and Development (CCCD) is a registered charitable non-governmental organisation advancing communication rights of marginalised and vulnerable people through building their communication capacities and advocacy skills in a creative way to systematically address human rights and all other fundamental freedoms.
CCCD was formed in 2008 by a team of qualified communication and media practitioners who have experience in working with marginalised and vulnerable groups.
The organisation operates at grassroots level and focuses on building local capacities and abilities of marginalised and vulnerable people in the strategic and creative use of communication to express their needs, to make their voices heard, to manage their own communication, and to participate fully in their own development through implementing participatory communication approaches to change public values and beliefs that are essential for long-term social change.
Our programmes are people-centred, premised on communication and meet the needs of the people on the ground.
With a wide range of communication tools, CCCD recognises and advocates for people to uphold Communication Rights by empowering marginalised and vulnerable people to use and control communication in order to change their lives in the New World Information and Communication Order (NWICO).
CCCD thus believes that without communication rights, human beings cannot live in freedom, justice, peace and dignity